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Are You Asking the Right Questions at Your Association?
The following is a guest blog post brought to you by Elizabeth Engel of Spark Consulting and Peter Houstle of Mariner Management. Both are well known veterans to the association industry. They have...
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Measuring Your Association’s eLearning ROI
There is a lot of talk about the return on investment (ROI) of eLearning within the corporate training and development world, but less emphasis is put on this performance indicator in the association...
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Bridging the Skills Gap: An Opportunity for Associations
There’s a huge skills gap problem facing our nation today, but this crisis represents an opportunity for associations to reinvent themselves and compete with traditional suppliers of higher education....
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How to Get the Most out of Your LMS Demo
If you’re in the beginning stages of selecting a learning management system (LMS) for your association, you might be feeling overwhelmed by all the choices and information from various vendors. If...
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Getting Started with Online Member Education
Way back when I was just a marketing minion working in development at a nonprofit, I used to attend workshops and classes that would help me learn more about my industry. Although I didn’t join the...
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Learning Management Systems and You
People always want to know how their association could benefit from a Learning Management System (LMS). To help explain, let me present a little scenario. “Johnson!” Your boss calls to you. (Assuming...
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Is It Time to Assess Your eLearning Course Audience?
You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market...
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The Benefits of SaaS: Hosted LMS
SaaS stands for Software as a Service. It means software that is hosted on the provider’s servers instead of servers in-house. So, when an LMS provider say they have a SaaS LMS, they’re really saying...
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7 Things About eLearning Your CEO/Executive Director Wants to Know
You’ve decided that it’s time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the writing on the wall, and have decided that...
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The Importance of Implementing a Marcom Strategy for Continuing Education
Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those messages. Marketing’s overall functions...
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Swiping or Matching?
How do you meet your next employee… swipe or match? Your department is way behind deadlines, and your staff is screaming for help. You absolutely have to get that new hire onboard, right away. You’re...
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What To Do When Your Marketing Fails
You’ve put together a strong course catalog. You determined a marketing budget, and you came up with some great marketing ideas. So, why aren’t your courses selling? Where are the profits? Where’s the...
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RF, Please…Why an RFP Isn’t the Best Method For Choosing an LMS Vendor
Analyst John Leh says there are 700 LMS vendors in the industry. That means there are a lot of options, with a lot of features, a lot of variations, and a lot of sales teams fighting for your sale....
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Getting Started with Online Member Education
Way back when I was just a marketing minion working in development at a nonprofit, I used to attend workshops and classes that would help me learn more about my industry. Although I didn’t join the...
View ArticleClik here to view.
Learning Management Systems and You
People always want to know how their association could benefit from Learning Management Systems (LMS). To help explain, let me present a little scenario. “Johnson!” Your boss calls to you. (Assuming...
View ArticleClik here to view.
Is It Time to Assess Your eLearning Course Audience?
You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market...
View ArticleClik here to view.
The Benefits of SaaS: Hosted LMS
SaaS stands for Software as a Service. It means software that is hosted on the provider’s servers instead of servers in-house. So, when an LMS provider say they have a SaaS LMS, they’re really saying...
View ArticleClik here to view.
7 Things About eLearning Your CEO/Executive Director Wants to Know
You’ve decided that it’s time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the writing on the wall, and have decided that...
View ArticleClik here to view.
The Importance of Implementing a Marcom Strategy for Continuing Education
“What is a marcom strategy and why do I need one for continuing education?” you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that...
View ArticleClik here to view.
How Do You Meet Your Next Employee?
How do you meet your next employee… swipe or match? Your department is way behind deadlines, and your staff is screaming for help. You absolutely have to get that new hire onboard, right away. You’re...
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